Amanda Krupa

I’m a nationally-recognized health journalist, a mission-driven public health communications consultant and a certified medical writer and editor with nearly 20 years experience in web and digital content strategy.

Work With Me!

What I Do

Consulting

I work at the intersection of digital health communications and public health with clients spanning the healthcare ecosystem. My services include strategic planning, digital content audit, analysis and ROI reporting, editorial content strategy, crisis communications and public affairs support and general branding and copywriting services.

Journalism

As a seasoned editor, writer, and health journalist, I often write stories at the intersection of health and wellness, technology, economics, and public policy—filling patient education gaps, bringing to light new evidence and telling stories to advance the health system and the health of Americans.

Research

I’ve authored original health services and digital communications research focused on improving health outcomes and identifying disparities to inform health policy and health systems. I examine issues from both the healthcare provider side and the consumer side with a focus on digital health literacy, digital health equity, and digital health accessibility.

Speaking

Speaking engagements at conferences and on panels allow me to share my research and experience with others in the field. I also enjoy developing custom curricula for professional development workshops focused on digital health literacy and digital health equity topics.

Where You’ve Seen My Bylines

Stat, Forbes Health, Parents, Business Insider, What to Expect, PBS Kids for Parents

Care.com, Verywell, babycenter, Medium, Modern Fertility, Daily Herald

What People Have Said About My Work

“Amanda is skilled at identifying the newest developments and opportunities in digital health and how they will impact healthcare consumers. She has a keen editorial eye, ensuring content is engaging, accurate, and accessible. She also uses a health equity perspective to address how topics impact different populations. I highly recommend Amanda for her leadership in strategic communications in the healthcare space.”

Zainab Shipchandler, MPH, MCHES

Public Health Consultant, ZRF Group

Former Content Editor, American Board of Obstetrics & Gynecology

“I worked closely with Amanda for over 8 years when she was the Editor of HealthyChildren.org. In addition to being a detail-oriented, hard-working manager of submissions from hundreds of different departments, committees, and individuals within the American Academy of Pediatrics, she is a skillful writer and can translate technical medical content into clear and concise user-friendly articles for families. I recommend her highly!”

Jennifer Shu, MD, FAAP

Medical Editor-in-Chief, HealthyChildren.org

Author, Heading Home with Your Newborn: From Birth to Reality

“Amanda and I worked together on the COVID-19 Response (twice!) at CDC. She showed incredible leadership in mounting a timely response to the information needs of many high-profile stakeholders. She’s adaptable, dynamic, and an all-around wonderful person to work with.”

Chelsea Toledo, MA, MPH, CHES

Health Communications Specialist, Global Health Center, Centers for Disease Control and Prevention

“During a time of transition, Amanda came in and greatly improved all internal and external messaging for the American Health Information Management Association Foundation. Her commitment and passion for health equity was evident by the quality of her work. She is a consummate professional who genuinely cares about the work she is doing and the audience who will benefit.”

JoAnn Salerno

Former Director of Development, American Health Information Management Association Foundation

Former Senior Director, Advancement, The Leukemia & Lymphoma Society

“I have known Amanda for many years. She is a highly motivated management professional with significant public health and child health expertise. Amanda is a skilled communications director, and she has designed and maintained several national websites for various health literacy and medical associations. Amanda is experienced in overseeing public awareness campaigns and managing relationships with stakeholders and leaders.”

Laura Aird, MS

Senior Project Manager, Dell Medical School at the University of Texas at Austin

Former Senior Manager, Disaster Preparedness and Response, American Academy of Pediatrics